LHBR AND FOUNDERS

Living Heritage Business Resources is a professional firm focused on delivering practical solutions for business and creative projects. It specializes in services such as professional training programs, marketing strategies, business development, advertising campaigns, business management, public relations, and business resources. The company also provides visual and creative services.

Living Heritage Business Resources focuses on turning ideas into results through a straightforward approach, combining strategy and creativity to support projects with professionalism.

Founders The Crona Method

Nicole Laurini

Co Founder The Crona Method
COO Living Heritage Business Resources

“Time can be an ally when approached with calm. I’ve seen how constant pressure leads to avoidable mistakes. The Crona Method offers a solution: using intentional pauses to turn inertia into effective action. It’s designed for entrepreneurs and coaches seeking clarity and results without burnout.”

N. L.

BIO

Nicole Laurini is a dynamic and versatile creative professional with a distinguished background in documentary production, business management, and marketing. Drawing inspiration from her ancestor, Argentine explorer and artist Osvaldo Laurini, Nicole blends an adventurous spirit with sharp communication and leadership skills. As a co-founder of innovative personal development and culinary ventures, she excels in leading projects and crafting compelling visual content while driving business strategies. Her work on documentary expeditions across multiple countries, combined with a photography award from the UN’s UNDP, has solidified her reputation as a skilled visual storyteller and cultural manager.

Professional Experience

The Crona Method | 2025 – Present
Co-Founder & General Coordinator
Develops strategies for a premium personal development program, overseeing its execution. Manages international business operations, streamlining processes and achieving key objectives.

Living Heritage Business Resources | 2025 – Present
Manager
Leads strategic projects focused on global expansion, enhancing brand presence. Oversees business operations, driving growth in international markets.

Nuna Lliw | 2022 – 2025

Founder & General Manager

Co-developed the original recipe, shaping the brand’s culinary identity. Implemented growth strategies, positioning the brand in local and global markets.

Eze-G Producciones Cía. Ltda. | 2017 – 2021

Public Relations Manager

Coordinated high-impact events and campaigns, forging strategic partnerships. Managed national business operations, boosting brand visibility.

LH Agency | 2016 – 2017

Production & Public Relations Coordinator

Ensured flawless event execution, prioritizing client satisfaction. Crafted communication strategies to effectively promote the brand.

Freelance Photographer & Documentarian | 2015 – 2025

Captured cultures and landscapes across five South American countries, from the Amazon to Argentina, for documentaries. Produced impactful photographic and audiovisual content for cultural and commercial projects.

Key Skills

  • Business Management: Expert in leading commercial operations, strategizing, and managing international projects.
  • Marketing & Communication: Proficient in digital marketing, public relations, and social media content creation.
  • Exploration & Logistics: Skilled in planning and executing documentary expeditions across diverse terrains using various transportation methods.

Based in Quito, Ecuador, offering services globally.

Nicole Laurini combines artistic sensitivity, business acumen, and a deep understanding of local cultures.

Gabriel Gignone

Founder The Crona Method
CEO Living Heritage Business Resources

“We procrastinate because we’re human. Forcing action when you’re not ready breeds stress and mediocre results. I’ve seen entrepreneurs and professionals burn out fighting their nature. But there’s another way: plan your procrastination. The Crona Method is the alchemy of time.”

G. G.

BIO

Gabriel Gignone is a renowned entrepreneur, producer, photojournalist, writer, and adventurer with over 30 years of experience capturing the essence of Latin American cultures, events, and landscapes. Based in Argentina with a focus on South America, his work reflects a profound connection to the world, encapsulated in his philosophy: “My home is the world, my roof the sky, my wall the horizon.”

He authored Introspections, a collection of philosophical aphorisms and reflections, sponsored by the Bolívar Theater in Quito.

Read the editorial review

“Changes of What Is”, updated with new writings and retitled: “Introspections”

Diving into the pages of this book is more than reading a traditional text—it’s a constant challenge aimed not at the reader’s mind, but at their spirit. Contrary to expectations, its paragraphs offer not answers, but increasingly profound questions.

The book unfolds a metaphysical quest, unveiling the inner restlessness that drives each expressed thought. This search, woven through the work, invites those who dare to dive in—not to grasp the core of the text, but to explore their own inner reality.

Concise in its concepts yet profound in its depth, this book could be described as a gateway for those who resonate with the daily pursuit of Truth in humanity and the universe. It offers thresholds that beckon readers to rise through thoughts increasingly aligned with the true purpose of human existence: seeking answers not found in the earthly gaze, but through the introspection of those bold enough to embrace the spiritual courage it demands.

Ultimately, Changes of What Is stands as a unique, intense, and accessible invitation to pause the hectic pace of modern life. It prompts reflection that life, humanity, and, as a philosopher might say, “its circumstances,” hold broader meanings, deeper values, and, above all, a destiny far beyond the abrupt, cold finality of the grave.

The final reflection—if “final” is even the right word—is, paradoxically, that life, as we understand it, has no end. In truth, neither does this book.

Cristina Rodriguez Solá, Editor at Gofica Editorial, 1998.

Wrote South America by Motorcycle: From the Middle of the World to the End of the World, chronicling his solo 37,000-km journey across South America, including extreme routes like Bolivia’s Death Road, Siloli Desert, Dalí Desert, Uyuni Salt Flats, Pato Canyon, and the Andes, earning recognition in press, radio, TV, and blogs.

He documented life in the Galápagos Islands and indigenous communities in Brazil, Bolivia, Peru, Ecuador, and Argentina (Quichua, Aymara, Pemón, Wichí, Qom, Nivaclé, Pilagá), sharing their stories through his lens and words.

Committed to personal growth, his philosophical writings and leadership training reflect his dedication to inspiring others. His career spans corporate events, cultural festivals, editorial publications, and personal explorations, driven by a relentless pursuit of truth and storytelling.

Professional Experience

Entrepreneurship, Consulting, Photojournalism, and Editorial Work

  • Founded Eze-G Producciones Cía. Ltda.
  • Co-founded Nuna Lliw and Living Heritage Business Resources.
  • Published in prominent outlets like Metro Hoy, Marketing Activo, Multimedios 106.9, and Hemisferios Magazine.
  • Covered high-profile events, including the FIFA World Cup Trophy Tour (Ecuador), Google events, Microsoft’s 20th anniversary in Ecuador, and the 128th Inter-Parliamentary Union Assembly.
  • Photographed for corporate clients like AmCham, Argentine Embassy, Marriott Hotel, IMAX, Tripetrol, Paseo San Francisco, Coca-Cola, Microsoft, Toyota Ecuador, Time Sharing S.A., and General Motors, covering launches, catalogs, anniversaries, and campaigns.

Corporate and Event Coverage

  • Captured events for Xerox, Lenovo, and HP, plus conventions like the 2013 Global Social Responsibility Summit.
  • Photographed exclusive events, including the Emperor of Japan’s birthday celebration, Microsoft Cloud Day, and the opening of Capilla del Hombre (UNESCO and Guayasamín Foundation).
  • Covered tourism initiatives, such as Quito Tour Bus’s 1st anniversary, the II Tourism and Hospitality Congress, and the UNWTO World Tourism Congress.
  • Documented sports events (Renault Ecuador Race), corporate breakfasts (Fybeca Group), and private celebrations (Arrayanes Country Club anniversaries).
  • Photographed presidents of Peru, Ecuador, Mexico, Panama, and others.

Entrepreneurship and Leadership

  • Founded multiple businesses, showcasing strategic vision and adaptability across roles.
  • Trained individuals and teams in business development and personal growth, fostering leadership and resilience.

Based in Quito, Ecuador, with roots in Argentina, operating globally as a freelancer.

Gabriel Gignone blends adventure, creativity, and social impact, making him an ideal collaborator for projects demanding authenticity and vision.